Privacy Policy

We respect your privacy and are committed to protecting your personal data. We process personal data in accordance with applicable Indian law, including the Information Technology Act, 2000 and the rules made under it, and applicable data-protection law. This policy describes our practices for the UrbanRentals website, dashboards and services (the “platform”).

UrbanRentals operates UrbanRentals.in, a rentals-only property marketplace for the Tricity region. For the purposes of data-protection law, we are the entity that determines how and why your personal data is processed on the platform.

We collect the following categories of information:

• Account & identity data — your mobile number (verified by OTP), and, if you sign in with a third-party provider, the basic profile it shares (such as name and email). You may add a name, email, avatar and preferences.
• Lister & KYC data — if you list property as an Owner or Dealer, your agency/profile details, logo, and any verification or KYC information you provide.
• Listing & content data — property details, rent and brokerage, photographs, videos, descriptions, reviews and messages you submit.
• Activity data — searches, saved searches, shortlists, recently viewed properties, appointments, leads and contact reveals.
• Location data — the areas, sectors and localities you search, and (only if you allow it) approximate device location to power map and nearby search.
• Payment data — records of the plans you buy, invoices, GST details you provide, and transaction references. Full card/bank credentials are handled by our payment gateway, not stored by us (see Section 7).
• Technical & device data — IP address, device and browser type, request identifiers, and diagnostic logs, collected automatically to operate, secure and improve the platform.

We use your information to:

• create and manage your account and verify you via OTP;
• show relevant rental listings and let you search, shortlist and book viewings;
• publish and moderate listings, connect Tenants with Listers, and deliver leads and enquiries;
• process payments, manage subscriptions and reveal credits, and issue invoices;
• send you transactional and service messages (OTP, listing status, appointment reminders, alerts you opted into) via SMS, email, in-app or messaging channels;
• prevent fraud, scraping and abuse, enforce our Terms, and keep the platform secure (including rate-limiting and bot checks);
• analyse usage to improve our features, performance and content;
• comply with legal obligations and respond to lawful requests.

We rely on your consent, the performance of our contract with you, our legitimate interests in running a safe marketplace, and our legal obligations as the bases for this processing.

• Owner and Dealer phone numbers are masked on public listing pages by default. A number is disclosed to a Tenant only when the Tenant actively requests a contact reveal for that Listing.
• When you contact a Lister, we share your enquiry and contact details only with that one Lister — not with other brokers or third parties. We do not sell your number as a lead.
• We keep a record of reveals to enforce free limits and paid quotas and to prevent abuse.

We do not sell your personal data. We share it only as needed to run the platform, namely:

• With the Lister you choose to contact — your enquiry and contact details, as described above.
• Service providers — trusted vendors who process data on our behalf, such as SMS/OTP delivery, email, payment gateways, cloud hosting and storage, maps and analytics. They are bound to use it only for the services they provide to us.
• Legal & safety — where required by law, court order or a government request, or to protect the rights, safety and property of UrbanRentals, our Users or the public, and to investigate fraud or abuse.
• Business transfers — in connection with a merger, acquisition or reorganisation, subject to this policy.

Online payments are processed by third-party payment gateways. When you pay, you are redirected to or interact with the gateway, which collects and processes your card, UPI or banking details under its own terms and privacy policy. We receive a transaction reference and status to activate your plan and issue an invoice, but we do not store your full payment credentials on our servers.

We use cookies, browser local storage and similar technologies to keep you signed in (your login tokens are stored in your browser), remember preferences, secure sessions, and understand how the platform is used. You can control cookies through your browser settings; disabling them may affect sign-in and some features.

The platform integrates third-party services — for example payment gateways, SMS/OTP delivery, maps, bot-protection (such as reCAPTCHA) and messaging (such as WhatsApp). These providers may process limited data to deliver their service and have their own privacy policies, which we encourage you to review. We are not responsible for their practices.

We retain personal data for as long as your account is active or as needed to provide the platform, and afterwards only as required to comply with legal, tax and accounting obligations, resolve disputes, and enforce our agreements. Transaction and invoice records are kept for the periods required by applicable law. When data is no longer needed, we delete or anonymise it.

We use reasonable technical and organisational measures to protect your data, including encrypted transport, hashed storage of authentication secrets, access controls, rate-limiting and monitoring. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your device and login credentials safe and notify us of any suspected unauthorised access.

Subject to applicable law, you can:

• Access & update — view and edit your profile and preferences from your account.
• Export — request a copy of your personal data via the data-export option in your account.
• Delete — request deletion of your account, after which we deactivate it and remove or anonymise your data, except records we must retain by law.
• Manage communications — control notification preferences and opt out of non-essential messages. Essential service messages (like OTP) are required to use the platform.
• Withdraw consent & complain — withdraw consent where processing relies on it, and raise concerns with our Grievance Officer (Section 14).

To exercise these rights, use the in-account options or email us at hello@urbanrentals.in. We may verify your identity before acting on a request.

The platform is intended for users aged 18 and above. We do not knowingly collect personal data from children. If you believe a child has provided us data, contact us and we will delete it.

In accordance with the Information Technology Act, 2000 and the rules made under it, you may contact our Grievance Officer for any privacy concern or complaint:

We will acknowledge complaints within 24 hours and endeavour to resolve them within the timelines prescribed by applicable law.

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above and, for material changes, provide reasonable notice. Your continued use after changes take effect constitutes acceptance of the updated policy.

Questions about your privacy or this policy? Reach us at:

• Email: hello@urbanrentals.in
• Phone / WhatsApp: +91 88376 68660
• Or use our contact page.